HOW IT WORKS

We think that the traditional agency relationship is broken and we're working to improve it.

Speed

Optimizations

Results

The advertisers with the strongest media buying results are testing much more creative than others. We're using AI to 100x our creative output which means more ad,  audience, and CRO tests which is essential for campaign success. 

Optimization decisions should be made based on what best reaches your goals. We bake this into every optimization decision we make in the ad account. 

We align our efforts and optimization towards your goals. If you don't win, we don't win. Vanity metrics and front end KPIs don't keep the lights on and your marketing must align with this. 

THE BENEFITS

We're obsessed with providing more value than your traditional media agency. These are the factors that help us do this.

Artificial Intelligence 

Data Driven Brainstorming

10X The Creative Testing

We're in the midst of an AI transformation of the digital marketing field. The advertisers who leverage AI to increase the quality and quantity of output are going to leave the competition in the dust.  

The traditional agency brainstorming process is broken. You don't need another TikTok trend idea from someone who doesn't know your brand. We start all creative brainstorming by evaluating past ad results so every new ad improves performance. 

We have used AI to transform our creative output and quality. This means data back creative testing and rapid aggregation of learnings. 

Accelerated Scale System

Ads That Earn Attention 

Data Driven Decision Making  

We've built a system to rapidly scale ad accounts. It's obviously more complicated than just spending more in an ad account. Through our experiences in house and on the agency side, we've boiled down our system into actionable steps than can be taken to rapidly scale an ad account. 

Our media buyers have each spent over $200 Million in paid media campaigns and have learned what makes great ads. Advertising is all about earning attention and there is a methodology we use to do this (and metrics we use to evaluate this.) 

Everything we do is driven by the data. The way we build campaigns, the way we allocate spend, the way we optimize accounts, campaigns, and creative. Everything started here. 

Media Buying Consulting 

Expert Media Buyers With Over $500,000,000 Managed

Who are we? 

We're seasoned media buyers with experience in startups in Northern California, Billion Dollar eCommerce retailers, Agencies and in house. We've personally managed over half a billion dollars in ad spend. 

Frustrated With Status Quo 

The current agency model in the market isn't working. The percentage of ad spend model places the invectives in all the wrong places for agencies and for their clients. AI has also amplified what we're doing at every step of the process. This allows us to offer more and charge less.

BRANDS WE'VE WORKED WITH

WHOLE FUNNEL APROACH

Need more info? Let us know!

Paid Search

Google Ads

Microsoft Ads 

Paid Social

Meta Ads

Twitter Ads 

TikTok Ads 

Snap Ads 

YouTube Ads 

Pinterest Ads 

Native Advertising

Outbrain 

Taboola 

Quora 

RevContent 

Criteo

Yahoo

Funnels

Integrations 

Analytics 

Landing Page CRO

eCom Merchandising 

IGA4 Setup 

CRM integrations 

Performance Tracking 

Dashboards 

© MediaBuyingConsulting.com 2025.  All Rights Reserved

We're on a mission to reinvent the entire digital marketing experience from pricing, speed, and output.

OUR BELIEFS

“There is no passion to be found in playing small—in settling for a life that is less than the one you are capable of living.” -Nelson Mandela

Nelson Mandela’s words are central to the life we live and our mission. We don’t settle for mediocrity. We’re not here to play small. We’re here to redefine the game. We’re here to help those who dream big. We’re here for those with crazy goals. We’re here for those who know this shit aint easy.

Things worth pursuing don’t come easy and they don’t come quick. We are the biggest critic of “Get Rich Quick” marketing tactics that have saturated every corner of the internet. We’ve come through several gold rush eras when it comes to internet marketing and we certainly cannot count on these times coming back around.

Shortcuts and cheat codes don’t work. Systems & processes do. Let’s build the scaling systems you need to propel your business and reach your goals.

Every one is looking for a short cut these days. 

We believe they don’t exist. You can’t templatize and copy cat your way to the top. In today’s market, you either innovate, or you’re left behind. That’s the reality. It’s simple—but it’s never easy. At it’s core, advertising is about harnashing attention. In the market today has lost sight of that.

It’s time to blend the traditions tests strategies and principles of media buying with the technology and innovation of the future.

In media buying, the devil is in the details. It’s not a matter of what you do, it’s how you do it. You don’t need marketers who go through the motions. You don’t need a pipeline of people working on advertising for your brand who don’t know or understand your business. Advertising needs persuasion.

With over $500 million in ad spend managed, we’ve learned the tips and tricks that propel campaigns to success. Don’t introduce yourself at the beginning of your ad creative. By the time you’ve finished saying your name, people who scrolled to the next post or video. Don’t use generic appeals. If your competition can say it, they have said it.

Book a call with our campaign scaling strategists

Email Peter@lavie.agency with any questions